When Euphoria came out, it took the fashion and beauty world by storm. It changed the way we saw beauty and how we approached makeup. All those extravagant makeup looks were no longer just for the screens; they became a part of our everyday makeup. Euphoria didn’t just influence makeup; it rewired the beauty narrative. Its glitter tears, floating crystals, and mood-based looks turned the eye into a diary. And 2025? It’s still riding the high.

From Gen-Z to major brands, everyone’s tapping into the cinematic-meets-chaotic style that made Jules, Rue, and Maddy iconic

The Legacy of Euphoria’s Eyes

The Euphoria makeup trend isn’t about aesthetics; it’s about emotion worn visibly. Rhinestones and glitter tears, neon liners and out-there lip looks. The show's looks were intentionally unblended, imperfect, and intimate, and that became the aesthetic.

What 2025 Is Still Borrowing from Euphoria

This extra glam and out-there style didn't just stick to 2020 and 2021. It made a statement, and that's here to stay. From floating glitter, chrome lids, and editorial-style wet finishes, to undereye smudges and intentional messiness. Heavy blush bleeding into the eye zone for that teen-skin, post-party look and Maddy's under-eye crystal arc is now reimagined in brow bone frames and underliner flicks.

The Gen-Z Edge: Editorial Meets Emotional

2025’s Gen-Z takes Euphoria and adds control with sharper wings, colour theory, and better blend. The chaotic cry makeup is now toned down for a more wearable everyday look, and Beauty Trend Stat says that 71% of Gen-Z buyers say “emotionally expressive makeup” influences their purchases (GlowLab, 2025)

Reels as Episodes: The Rise of Narrative Makeup Content

Reels are no longer “before and after,” they’re mini-stories. Each reel becomes a story in itself, and Euphoria's montages inspired just that!  Things like Rhinestones are hard to photograph, but easy to animate. This is where brands like Admigos build digital overlays of reflective textures, allowing them to run Euphoria-style ads without physical styling limitations. From glitter falls, tear flicks, and colour transitions, these are all narrative-driven but optimised for product placement.

The Euphoria makeup trend didn’t fade. It evolved. 2025’s eye looks still draws from the show’s emotional maximalism, but now they’re fused with editorial polish and motion-optimised storytelling. Beauty reels have become an art and are crafted to tell stories one at a time!

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