If you've grown up in India, a core memory of yours is rummaging through your grandmother's vanity and stealing her khol orpencil, or watching your mom apply it as she gets ready for a function, and the sheer fascination at the few times when she lets you use a little.

From the timeless beauties of Sridevi and Rekha, we've watched them on our screens flaunting their beauty and mastering the iconic thick-lined eye look. They helped set in stone what is today one of the most iconic makeup looks in desi beauty culture.

Rekha

Kohl Is More Than Makeup

Kohl isn’t just a look. For centuries, it’s been a symbol of protection, beauty, and heritage. Today, it’s more than nostalgia. Desi kohl is having a renaissance moment, with Gen Z and beauty creators turning age-old formulas into statement looks.

Kajal vs. Kohl vs. Eyeliner: Know the Difference

Let’s clear up the confusion, because they’re not the same thing.

Kajal: Originally made with soot, almond oil, and ghee.  It was said to ward off evil and improve eye health (source: Ayurveda Journal).

Kohl: More pigmented and versatile. Modern formulas have evolved to be safer for long wear.

A Cultural Legacy: A Timeline from Ayurveda to Runways

Pinterest reported a +180% rise in searches for “traditional kajal look” in South Asian regions in 2024.

Modern Twists on a Timeless Look

Desi kajal and khol are no longer confined to just the waterline. Here’s how it’s being redefined

The Smoky Eye

Smudge kajal in a circular motion around the eyes, then blend outward. This gives you the perfect smoky eye.

Kohl Wings + Jewels

Pair sharp wings with face gems on the lower lash for a fiery blend of traditional and modern.

Bold Bottom Rim

Skip the upper lid. Emphasise the lower lash line for that intense 80's Bollywood look

Must-Have Kajals 

Here are our top picks that hit both nostalgia and performance:

https://www.myntra.com/kajal/lakme/lakme-eyeconic-smudge-proof-kajal---white/23299532/buy

https://www.soultree.in/collections/kajal

https://www.myntra.com/kajal/maybelline/maybelline-new-york-smudge-proof-colossal-kajal-with-aloe-vera---deep-black---035g/1963241/buy?gPromoCode=NCOffer500EORS22

Admigos creates modular, high-res visual stories that adapt to eye shape, skin tone, and cultural nuances. For brands wanting to show how kajal behaves on monolids, deep-set eyes, or round eyes, this is the way.So, don't forget to check them out!

Desi Kalaj or Khol aren't just items of makeup to many. They represent timeless beauty and are the epitome of desi Indian culture. It's beautiful to see how they are being adapted into the beauty routines of the modern generation without being erased, but instead embraced. So, whether you're going traditional event or not, kajal brings heart, heritage, and fierceness to any look. So go make your mark out there - quite literally!.

#desikajal #kohleye #culturalmakeup #traditionalbeauty #eyelinerhistory