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Behind Oteria’s Glow-Up: From Pixels to Purchases

26 May'25

By Sakshi

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Behind Oteria’s Glow-Up: From Pixels to Purchases

Behind Oteria’s Glow-Up: From Pixels to Purchases

Okay, let’s set the scene. You're scrolling. Lipstick ads, skincare tutorials, another influencer soft-launching a product… Then boom — a video pops up.

It’s fluid.
It’s polished.
It’s Oteria.

But the real tea? That seamless VFX ad didn’t just magically happen. Enter: Admigos — the cosmetics product creative partner doing the most for visual storytelling.

Let’s Talk VFX (Very Freakin’ eXceptional)

Oteria handed us the kind of brief that makes creatives both excited and slightly terrified. VFX transitions that don’t just “wow,” but work — across beauty scenes, product shots, and campaign storylines.
Sounds dreamy, but also: hello, technical chaos?

But our team — aka your creative partner for beauty brands — turned that chaos into creamy, high-converting visuals.
(We do love a challenge.)

From motion tracking that synced perfectly with every swish of foundation, to compositing that made it feel like the skincare bottle was dancing with light — we made beauty move like never before.

Not Just a Pretty Face — This Ad Performed

Now we’re not saying the internet broke...
but over 4 lakh views in one week? Come on now.
Oteria’s audience wasn’t just watching — they were saving and sharing like crazy. 4x more, to be exact.

And the best part?
22% increase in repeat customer conversion within 60 days.
Because when your visuals are this good, people remember — and they come back.

A Little Glow-Up Never Hurt Nobody

This wasn’t about filters or flashy edits.
This was storytelling through every swipe of lipstick and close-up of skincare glow.

We understood Oteria’s tone —
minimal, confident, cultural, yet highly clickable.
It wasn’t just a cosmetic brand animation.
It was an experience.

That’s the thing about partnering with a solid animation agency for makeup brands.
We don’t just “beautify.”
We strategize.
We align.
We elevate.

Why VFX is the It-Girl of Beauty Marketing

Real ones know —
a clean, well-timed transition can make your product feel 10x more luxurious.
(Yes, even if it’s the same moisturizer.)

With cosmetic brand animations, it’s not just about movement.
It’s about emotion.


How does the serum pour?
How does the compact click shut?

These micro-moments?
They build macro-loyalty.

The Secret Sauce? Creative Chemistry

At Admigos, we don’t just produce visuals —
we build a rhythm with your brand.

We knew Oteria was onto something bigger.
A brand that blends culture, beauty, and modern femininity.

So we tailored every transition to match that vibe.
No cheesy fades. No stock-standard cuts.
Only crisp, luxury-coded movement.

And yes, that took hours of obsessive tweaking.
(We kinda love it here.)

Oh, And Let’s Not Forget ROI (We Know You Were Wondering)

Because great visuals are cool,
but conversions?
Even cooler.

Oteria didn’t just look better.
They sold better.
They expanded their digital presence and reached a wider Gen-Z & Millennial market across Instagram and YouTube.

By working with a beauty product animation specialist, their brand didn’t just show up — it stood out.

And What About Admigos?

If Sanimation Studios is the production house,
Admigos is your front-row creative partner for beauty brands.
We’re the ones who make the visuals click and convert.

From moodboards to post-prod,
we bridge the space between artistry and beauty strategy.

Whether you’re launching a serum, a lipstick, or an entire identity —
our beauty product animations are made to scale your story.

Final Swipe

This Oteria campaign?
It wasn’t just a win for views or shares.
It was a case study in how modern cosmetic brands should show up online.
Fun. Fluid. Freakishly good looking.

So if your beauty brand’s stuck with safe edits and recycled trends — maybe it’s time to phone your fave animation agency for makeup brands.

(Hi, we’re Admigos.)

Let’s create the kind of visuals that don’t get skipped.

— By Sakshi

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