Gone are the days when beauty shopping meant endless swatches, crowded counters, and the uncertainty of whether that lipstick would actually suit your skin tone. In 2025, beauty tech in India will have taken a quantum leap, thanks to AI-powered virtual try-ons and personalised consultations.

Whether you're experimenting with bold festival looks or seeking everyday elegance, these innovations are transforming how we shop, try, and buy beauty products.

The Digital Beauty Revolution in India

Beauty tech isn't just a trend—it's a cultural shift. In India, where online shopping is booming and social media reigns supreme, virtual try-ons have become the new norm. Brands like Maybelline, L'Oréal, and Nykaa have embraced augmented reality (AR) to offer realistic, real-time makeup simulations.

These tools allow users to try on makeup virtually using their device's camera, eliminating the need for physical testers. This not only enhances the shopping experience but also provides a safer and more hygienic alternative to traditional methods.

Virtual Try-Ons: Your Personalized Beauty Assistant

Imagine being able to try on a lipstick shade or eyeshadow look without ever opening a product. With virtual try-on tools, this is now possible. Here's how it works:

Brands like Maybelline's Virtual Beauty Studio offer these features, helping you discover inspiring looks and try game-changing products from the comfort of your home.

Personalised Consultations: Beauty Advice at Your Fingertips

Beyond virtual try-ons, personalised consultations are becoming increasingly popular. These services provide tailored beauty advice based on your unique features and preferences. Here's what they offer:

These personalised services enhance the shopping experience by providing expert advice and product recommendations tailored to your needs.

How to Experience Virtual Try-Ons and Consultations

Ready to dive into the world of AI beauty? Here's how you can get started:

1. Visit Brand Websites: Many beauty brands offer virtual try-on tools on their official websites. For example, Maybelline's Virtual Beauty Studio allows you to experiment with various makeup products virtually.
2. Download Beauty Apps: Apps like L'Oréal's Makeup Virtual Try-On provide a realistic makeup simulator, letting you unleash your creativity.
3. Use E-Commerce Platforms: Online retailers like Nykaa and Amazon have integrated virtual try-on features, allowing you to try products before purchasing.
4. Engage with Social Media Filters: Platforms like Instagram and Snapchat offer AR filters that let you try on makeup products virtually.

By exploring these options, you can find the perfect products that suit your style and preferences.

The Future of Beauty Tech in India

The integration of AI and AR in the beauty industry is just the beginning. As technology continues to evolve, we can expect even more personalised and immersive beauty experiences. Future advancements may include:

These innovations promise to make beauty shopping more personalised, convenient, and sustainable.

Ready to Try It Yourself?

Curious to see how a bold lipstick or new eyeshadow would look on you? Scan the QR code below to experience a virtual try-on session with Maybelline's Virtual Beauty Studio. Simply point your camera at the code and start experimenting with different looks!

Scan this QR for a virtual try-on