Flipkart Livestream Beauty: Gimmick or Game-Changer?
Is Flipkart’s livestream push for beauty shopping a fad or future? We break down how video commerce in India is shaping consumer habits.
01 Jul'25
By Amanda
Flipkart Livestream Beauty: Gimmick or Game-Changer?
Beauty shopping is no longer just about swatching in stores or browsing banners. It’s about real-time interaction. Flipkart’s foray into livestream beauty shopping is the latest signal that video commerce in India is heating up fast. But is it here to stay, or just another gimmick with a ring light?
Let’s break down the value of Flipkart’s livestream strategy and what it means for beauty brands, content creators, and commerce platforms going forward.
What Is Flipkart Livestream Beauty?
Flipkart has introduced live video shopping features within its beauty and personal care vertical, allowing influencers and brand reps to demonstrate products, answer questions, and drive purchases live—all within the Flipkart app.
According to Inc42, Flipkart has been testing this with curated influencer segments across skincare, haircare, and makeup to compete with Amazon Live and Myntra Studio.
Why Video Commerce Is Booming in India
India’s mobile-first generation loves visuals, and motion matters. Studies show that 58% of beauty buyers prefer video demos over still images when deciding on skincare or cosmetics purchases (Statista, 2024).
Combine that with Flipkart’s huge reach in Tier 2 and Tier 3 cities, and the potential becomes clear: livestreaming democratizes product education, making it easy to shop smart without needing YouTube or Google.
What’s Working: Flipkart’s Smart Moves
- In-app Live Sessions: No app switching. Viewers can watch, chat, and buy within the same window.
- Creator-driven storytelling: Flipkart ties up with micro-influencers, making it feel less like a pitch and more like a chat with a friend.
- Limited-time drops + urgency: Offers during live sessions create a sense of urgency, just like an in-store pop-up.
What’s Missing
- Better production value: Many current livestreams lack polish. Shaky cameras and flat lighting hurt engagement.
- Weak animation support: Brands aren’t leveraging motion design to highlight claims or ingredients live.
- No archive-first format: Unlike Amazon Live, sessions aren’t consistently stored or searchable post-broadcast.
So… Is It a Gimmick?
No. But it needs better execution. With the right design, video strategy, and content planning, Flipkart livestreams could become India’s QVC for Gen Z. The challenge is helping brands make the most of it.
What Beauty Brands Should Do Next
- Create animated product demos that can be played during streams
- Design live-friendly visual kits with overlays, callouts, and CTA buttons
- Use comment prompts (“Ask me your skin type!”) to increase interaction
- Partner with creators who can handle both education + entertainment
Brands like Admigos work with beauty brands to design livestream kits that are motion-ready, content-rich, and scroll-stopping, even live.
#FlipkartLivestreamBeauty #VideoCommerceIndia #BeautyShoppingLive #AdmigosStudio #LiveBeautyDemo #IndiaBeautyTech
Skin Beauty Pal vs Dermatologist: Which Is More Accurate?
We compare Skin Beauty Pal's AI diagnosis with real dermatologists. Discover the strengths, gaps, and best use case for each.
Flipkart Livestream Setup for Beauty Brands | Tools & Tips
Explore the livestream setup Flipkart uses for beauty commerce. See which tools, layouts, and visuals drive engagement.
