Flipkart vs QVC: India’s Livestream Beauty Era Has Begun
Flipkart’s live commerce revival is bringing back the QVC experience with a Gen Z twist. What it means for beauty brands and shoppers.
03 Jul'25
By Amanda
Flipkart vs QVC: India’s Livestream Beauty Era Has Begun
In the ’90s, QVC was a TV staple. Mothers, aunties, and late-night shoppers tuned in for real-time demos, bundle deals, and countdown clocks.
Today, Flipkart is reviving that exact energy—for Gen Z—with a ring light and a ring of emojis.
Livestream shopping isn’t new, but India’s version blends Bollywood charm, beauty guru authenticity, and digital wallet,s turning it into a full-fledged retail spectacle.
Cultural Parallels: QVC Then vs Flipkart Now
Strategic Lessons from QVC’s Golden Era
- Scarcity converts: “Only 2 left” = urgency
- Trust drives sales: Hosts built familiarity
- Repetition sells: Every feature mentioned 3x in 3 mins
These principles still work. Admigos helps brands replicate them with:
- Loopable motion tiles for repetition
- Countdown clocks animated on reels
- Host starter packs with visual overlays
The Nostalgia-Tactic in Brand Design
Here’s how to use it:
- Use VHS overlays on your motion packaging reel
- Add a “SHOP NOW” red button styled like TV ads
- Include animated “deal scrolls” at the bottom of livestream edits
Why India Was Ready for This Shift
- Mobile-first culture
- Creator economy boom
- Comfort with digital payments
- Nostalgia for ‘anchored’ shopping
What This Means for Beauty Brands
- Packaging matters more animated unboxings replicate tactile trust
- You need CTAs baked into visuals (“Only 30 left!”)
- Brand storytelling must work in real time
The live commerce era is emotional, not just transactional. Brands that blend nostalgia with modern visuals will win hearts and wallets.
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