Inde Wild x Subko’s Beauty Café: AR Meets Coffee in Brand Building
India’s first beauty café pop-up merges skincare with sensory storytelling.
25 Jun'25
By Amanda
Inde Wild x Subko’s Beauty Café: AR Meets Coffee in Brand Building
India’s beauty world is brewing something new, and this time, it smells like roasted coffee and sandalwood serum.
When Inde Wild teamed up with Subko Café for a limited-run “beauty café” in Mumbai, they weren’t just launching skincare; they were serving up experiential branding in 3D. From turmeric-spiced cold brews to AR skincare explainer walls, this wasn't retail. It was a multi-sensory campaign you could sip.
And just like that, “beauty cafés” became a format.
The Rise of Concept Spaces as Brand Strategy
In an oversaturated DTC market, brands aren’t just competing for shelf space—they’re competing for emotional mindshare. And nothing builds loyalty faster than shared, savable space.
At the Inde Wild x Subko launch:
- Customers scanned walls for ingredient origin stories via AR
- 'Skintellectual' guides explained rituals through motion wall projections
- Coffee blends were infused with herbs found in the brand’s serum line
The Result: Over 32,000 mentions and 2.6M organic views on the “beauty café” concept in 5 days.
Why Concept Videos Are the New MVP
This isn’t about retail walkthroughs anymore. It’s about immersive trailers—cinematic content that teases a space before anyone steps in.
Admigos Tip: Use multi-angle AR-led walkthroughs with spatial sound + caption layering for 80% longer viewer retention.
What to include:
- 3D space maps
- Ingredient interaction zones
- Product-to-beverage animations
- Swipe-led CTAs (e.g., “Scan the wall for your skin ritual”)
Credit- instagram/ moodboard.co
AR and 3D: How Space Tells a Story
This café wasn’t just cute. It was calculated.
- AR storytelling walls explained niacinamide and haldi pairings
- 3D renders of Ayurveda ingredients danced around chai cups
- Face scanner stations offered skin quizzes with QR-linked product recs
Brands like Inde Wild aren’t just demoing product, they’re demoing identity. Cafés offer texture, scent, and memory, and that’s gold for Gen Z brand bonding.
How Admigos Helps Build Beauty Cafés Digitally
Not every brand can build a real café, but every brand can build the vibe with concept-led visuals. Here’s how:
- 3D render walk-throughs of pop-up formats
- Ingredient-led space animation (e.g. “follow the turmeric path”)
- AR-linked concept videos for pre-launch hype
- Data overlays that tie sensory input to skincare benefits
Bottom line: The café might be temporary. But the content? Permanent brand equity.
For more fun blogs like this, visit Admigos and read more here!
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