Netflix star looks generated in a click—beautiful, yes, but do they tell your story?

Bollywood celebrity hairstylist Darshan Yewalekar has shared that AI is indeed reshaping his creative process. But that doesn’t mean the world’s best hair and makeup artists are worried—they're just... staying human.

What follows is a candid take on how stylists view AI tools, why real artistry still wins, and how brands can highlight authenticity with editorial storytelling and behind-the-scenes visuals.

2. Bollywood Hair, Told by the Pros

Darshan Yewalekar—who crafted looks for Padmaavat, Bajirao Mastani, and others—does see the convenience. He told the Times of India AI “accelerates visualisation and cuts down manpower,” helping shape concepts quicker.

But it’s in the nuance where AI falls short: he explained elsewhere that hair design isn’t just aesthetics—it’s storytelling. For him, hairlines, texture, silhouette, and historical narrative matter—all things AI can't truly generate .

That perspective aligns with Gen Z preferences. Data shows audiences crave the story behind content. Editorial-style BTS visuals and the creative craft behind them help brands feel multi-dimensional and memorable.

Reddit Stylists Sound Off

Over on Reddit, professional MUA communities echo the sentiment: AI may predict styles, but they rarely fit real-world hair texture:

“I tell them it’s AI… then… I can’t find one!” a stylist shared after a client asked for an AI-generated hairstyle image.

Comments across r/BeautyGuruChatter criticise AI visuals for offering generic perfection:

“It’s going to be cooookeeed when it plugs into emotional aspects…” .

And on r/SouthIndianInfluencer, stylists weigh in on AI filters that “erase skin” and remove natural features, leading clients to mistrust professional skill.

These conversations highlight a deeper concern: AI lacks soul. Stylists want to guide clients with clarity, not false promises.

How Brands Can Win with Real Visuals

Here’s how modern beauty brands are showcasing authenticity and boosting trust through real artistry:

A. Editorial BTS Stories Mini-documentaries featuring stylists on set—light test, reference boards, moodboards, quick animation overlays showing hair flow. It’s not just a finished look—it’s an insight-driven journey.

B. CGI-Assisted Demos Stylists wearing headsets, using digital tools to test volume or hairline in real time. We see real reactions, not frozen AI renders.

C. Stylists’ Voiceovers: Explaining why the hair texture was chosen for character identity, how it evolves through scenes—this turns a haircut into emotional storytelling.

D. Embedded Text Cues Overlays like “Ranveer’s hair evolves with his arc” or “Historical accuracy: 17th-century Mughal twist” make viewers feel the context, not just watch it.

These storytelling elements echo Yewalekar’s notion that hair design is cinema’s visual language 

Putting Creativity on Display

For beauty brands, leveraging this approach could look like:

This way, AI becomes a tool—not a dictator—and your brand stands for realness, not fake perfection.

Editorial Storytelling, Artistry Over Algorithms

Admigos champions intentional, human-first content. We immerse viewers into the craft—stylists’ hands, lighting tests, hair adjustments, and detail-rich POV cuts. It's not just a reel—it's a story.

We layer editorial tones with structural consistency—scene, tool, voice, transformation—so every piece feels premium and trustworthy. That human curation is what sets brands apart in a sea of AI-generated “perfection.”

AI Isn’t the Enemy—but Artists Are Essential

AI can sketch—it cannot sculpt. It can suggest—it cannot feel. And as Bollywood stylists and Reddit pros remind us, the human element—texture, story, emotion—amplifies trust and engagement.

In beauty, audiences want real, not perfect. They want an aesthetic they can believe in and relate to because it's complex, crafted, and human.

When you need visuals that connect—elevated yet authentic—Admigos brings artistry, narrative, and real people back into the picture.