Rachel Gupta’s Exit & the Power of Authenticity
As beauty queens embrace values over victory, read how authenticity becomes the new gold standard!
19 Jun'25
By Amanda
Rachel Gupta’s Exit & the Power of Authenticity
When Rachel Gupta gracefully bowed out of a major beauty pageant earlier this year, she didn’t just exit a competition; she made a clear statement. In an Instagram caption that racked up thousands of saves and shares, she cited personal growth, alignment with self, and a deeper understanding of what beauty means today.
“The goal was never the crown. It was the clarity,” she wrote. And with that, a new kind of beauty queen was crowned—by the people, not the judges. This moment didn’t just shift pageant norms; it sent ripples through the beauty industry.
Let’s talk about how Rachel’s move impacted brands!
Credit- Rachel Gupta/Instagram
Authenticity Is No Longer Optional
If your brand is still pushing airbrushed ads and perfect skin promises, you’re already late to the shift.
Today’s Gen Z and millennial beauty buyers crave:
- Real faces, real flaws, real stories
- Personal growth over perfection
- Intentional branding with values baked in
And Rachel’s choice to walk away from the kind of platform most would chase signals exactly that.
Why Her Exit Resonated
Because it wasn’t about rebellion. It was about alignment.
Rachel chose to put her Mental health over media rounds. She stood for body neutrality over body scrutiny and put her story over the spotlight
That’s the kind of messaging beauty brands need to mirror, not just support.
How Admigos Animates Beauty With Values
Brands like Admigos don’t just make things pretty; they make them mean something. Here’s how we help brands like yours translate authenticity into scroll-stopping creative:
1. Micro-Story Animations
- Create short-form, docu-style reels with text overlays and voiceovers
- Highlight origin stories, brand beliefs, or turning points
2. Raw Texture Loops
- Skip the gloss. We animate skin textures, real swatches, and blend effects that highlight product and people
3. Quote-Driven Motion Posts
- Turn viral quotes into branded motion cards or launch statements
What Brands Can Learn From Rachel
Do:
- Align with ambassadors who share your deeper values
- Prioritize mental wellness, sustainability, and representation in visuals
- Use your platform to support more than just a product
Don’t:
- Tokenize authenticity it has to be real
- Gloss over complex stories in favor of perfect campaigns
- Assume your visuals can't carry emotional weight. They should
Credit- Masala.com
Why This Isn’t Just PR, It’s Performance
Brands that lead with values aren’t just getting claps. They’re getting clicks.
A 2024 Nielsen Beauty Insight Report showed that Gen Z buyers are 3.6x more likely to purchase from a brand they feel “represents their worldview”.
Authenticity isn’t a buzzword. It’s a conversion funnel.
Rachel Gupta’s pageant exit reminded us: beauty is no longer about winning approval. It’s about showing up naturally! Because when beauty aligns with meaning? That’s not just memorable. That’s magnetic.
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