Shrutika Arjun’s Ayurvedic Brand Is Quietly Taking Over Global Skincare
Shrutika Arjun’s Haappy Herbs combines tradition with storytelling. Admigos animates the brand’s ayurvedic ingredient rituals with stunning visuals.
25 Jun'25
By Amanda
Shrutika Arjun’s Ayurvedic Brand Is Quietly Taking Over Global Skincare
In a world of vitamin C serums and niacinamide gels, a brand with no “actives” shouldn’t stand out, but Haappy Herbs does, and it does so effortlessly.
Founded by Shrutika Arjun, the brand has quietly built a cult following from Chennai to London, offering:
- Ancient formulations
- Soft branding
- Ingredient reverence
- No noise, no over-promising
Credit:Instagram/shrutika_arjun)
The Secret? A Story You Can Feel
Haappy Herbs isn’t loud on Instagram. But its videos feel like folklore.
Their videos stand out because of their-
- Animation of haldi-to-paste process
- Creation of storytelling-led packaging reels
- Building “from leaf to lab” motion maps
Shrutika’s voiceovers—gentle, precise, and rooted in ritual—aren’t just founder content. They’re brand-building episodes.
Why Ingredient Reveal Is the New Product Demo
Modern customers don’t want “this fixes dark spots.” They want:
- Where did the amla come from?
- How does it react to heat?
- What does the formula look like on my hand?
Global Love for Local Rituals
Haappy Herbs is now:
- In 26 clean beauty stores across 7 countries
- Trending in APAC clean beauty forums
- Collaborating on ritual-inspired spa kits in Australia
Shrutika Arjun didn’t chase a trend. She built a temple. A brand temple rooted in Ayurvedic purity, slow commerce, and storytelling that lingers. This is where brands like Admigos come in and help make brands' stories real and visual!
#AyurvedicBeauty #HaappyHerbs #FounderStorytelling #CleanBeautyIndia #IngredientReveal #RitualDrivenSkincare #AyurvedaMeetsModern #HerbalSkincareGlow #PackagingAnimation
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