Scrolling through Instagram these days feels like flipping through a glossy magazine, except the covers are moving and talking back. And if you have been even slightly tuned in to the beauty scene in India, you would know that celebrity beauty brands are having a big moment. From Katrina Kaif’s Kay Beauty to Deepika Padukone’s 82°E and Priyanka Chopra Jonas’ Anomaly, these names are no longer just about films or red carpets. They are about skincare routines, haircare shelves, and makeup pouches across India.

So the big question: which celebrity beauty brand really wins your heart?

Katrina Kaif’s Kay Beauty Review: The OG Celebrity Launch

When Kay Beauty launched in 2019 with Nykaa, it set a new benchmark for celebrity-led beauty in India. Katrina Kaif positioned it not just as another makeup brand but as one that merges glamour with care. The hashtag #MakeupThatKares still trends during new launches, pulling thousands of community reviews.

For many, Kay Beauty feels like a homegrown brand that fits into everyday beauty rituals without the intimidation of luxury pricing.

Deepika Padukone’s 82°E: A Skincare Ritual

When Deepika Padukone entered the scene with 82°E in 2022, the reception was quieter at first. But over time, the skincare-first philosophy caught on, especially among millennials and Gen Z users seeking clean, conscious routines.

Unlike Kay Beauty’s playful aesthetic, 82°E leans into a mindful, ritual-driven beauty narrative.

Priyanka Chopra Jonas’ Anomaly: Haircare with Global Reach

Priyanka Chopra Jonas brought her haircare line Anomaly to India in 2023 after its global success in the US. And it landed with impact because the brand offered something Indian consumers had long been waiting for affordable, sustainable haircare with international credibility.

For shoppers, it feels like the rare mix of affordability, sustainability, and celebrity allure that checks all boxes.

Celebrity Beauty Brands India: How They Compare

Each of these celebrity beauty brands in India has carved its own space:

The competition is less about one beating the other and more about expanding the beauty playbook. For consumers, it means choice and a sense of connection with celebrities beyond cinema.

What Social Media is Saying

Scrolling through beauty hashtags offers a clear picture:

These community reactions show how beauty today is as much about cultural conversation as it is about actual results.

So, Which Brand Wins Hearts?

The truth is, there is no single winner. Kay Beauty has become India’s go-to makeup line, 82°E is reshaping skincare habits, and Anomaly is setting new standards for sustainable haircare. Together, they reflect how celebrity beauty brands India are rewriting the rules of the industry.

The decision comes down to what you value most in beauty. Glamour that feels accessible, skincare with mindfulness, or haircare that marries sustainability with performance. Each has its own fan base, and judging by the sales and viral reels, none are slowing down anytime soon.