Why L’Oréal Is Doubling Down in India
As L’Oréal deepens its India play, brands should take notes. Read how beauty players can sharpen visuals to compete in India’s booming beauty retail market.
19 Jun'25
By Amanda
Why L’Oréal Is Doubling Down in India
L’Oréal is not just experimenting in India; it’s expanding aggressively. Over the years, L'Oréal has turned into a household name with almost every Indian having heard of it or used their products, if not regularly, at least once in their life.. From store formats to tech innovation and D2C marketing, L’Oréal is rewriting its India playbook.
Why India, though? India’s beauty market is projected to grow 3x faster than the global average over the next five years, and where legacy giants lead, challengers follow. The message is clear: if you’re in beauty, you need to think Indian-first, visually and strategically.
What’s Behind L’Oréal India’s Push?
L'Oréal has moved into expanding into tier 2 and 3 cities. They no longer focus on just the big cities; they are moving beyond metros, launching retail innovation in smaller cities. They've localised product lines by creating India-specific shades, textures, and product names with virtual try-ons, AI shade matching, and skin diagnosis tools. All this is powered by their strong social media growth, with a focus on reels, shorts, and creator collabs with Indian influencers
credit:COSSOUQ
The Retail Revolution: Beauty Counters Reimagined
L’Oréal isn’t just betting on e-commerce, it’s doubling down on omnichannel.
- Revamping beauty counters with interactive POS screens
- Adding skin analysis kiosks in partnership with local retailers
- Creating visual storytelling walls using animated panels for high-touch brand immersion
This is where brands like Admigos come in; they help brands with their advertisement and animations, boosting their digital reach. They do this by:
1. India-First Visual Kits
- localise every motion asset from launch reels to POS loops, to match Indian consumer behaviour
- Storyboards are customised to show the product on a variety of Indian skin tones and weather use cases.
2. Retail Animation Support
- From motion panels behind counters to shade selector loops that run in-store, they help power visual consistency
- Create interactive retail explainer reels that double as in-store and online tools
3. Content-Aware Brand Strategy
- Help legacy brands shift their tone visually to match modern Indian values: inclusion, ease, and authenticity
Beauty retail India isn’t static. It’s dynamic. And your visuals need to match.
Lessons from L’Oréal’s Move
Do's:
- Invest in Indian creators to localise content
- Use tech-driven storytelling (reels, AR, try-ons). Think blended channels, not separate ones
- Repurpose Western launch formats without cultural nuance.
- Assume metro visuals work pan-India - context is everything
L’Oréal isn’t just doubling down, but it’s resetting the industry standard. Whether you’re a legacy label or an indie challenger, you need visuals that resonate deeply in India’s beauty scene.
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