British Beauty Brands Eyeing India: What’s Coming Next
From Boots to bold indie players, UK beauty is landing in India. Read how to localizes your brand visuals for real resonance.
19 Jun'25
By Amanda
British Beauty Brands Eyeing India: What’s Coming Next
2025 is shaping up to be the year British beauty brands make their Indian entry, and they’re not just bringing products. They’re bringing a whole new aesthetic. From luxury mainstays to clean-girl cult favourites, more UK brands are entering the Indian market with glowy minimalism, eco-centric messaging, and wellness-infused visuals. But landing in India isn’t as simple as slapping on a desi tagline. It’s about local relevance without losing brand DNA.
Let’s break down who’s coming, what they’re doing right, and how to visually bridge the UK–India gap.
What’s Fueling the UK Beauty Invasion?
- India’s beauty market is projected to cross $30B by 2026
- Indian consumers are increasingly seeking sustainable, cruelty-free, and ingredient-first brands
- UK beauty’s clinical-yet-chic aesthetic feels aspirational but achievable in metro India
The Ordinary’s transparency, Charlotte Tilbury’s glow, and Boots’ accessibility are now in your local mall.
Credit : Future
What UK Brands Must Localise Visually
Entering a new market isn’t just about pricing or language. It’s about aesthetic alignment.
Key areas that need visual tweaks:
- Shade representations on Indian skin tones
- Product application methods (hello, humidity-friendly hacks)
- Cultural relevance in reel formats, packaging motifs, and even soundtrack choices
Here's where brands like Admigos come in. They help bridge that gap and help UK brands break into the Indian market seamlessly. Here's how:
1. Localised Reel Kits
- They create launch content adapted to Indian trends.
- Add subtitles, Hindi/vernacular overlays, and Bollywood-adjacent beats.
2. Swatch Accuracy
- Retouching of animations to show true pigment payoff on Indian undertones.
- Offering multi-skin-tone animation previews for every campaign.
3. Retail-Ready Motion Displays
- For UK brands entering Nykaa, Shoppers Stop, etc., they build POS animations that feel both luxe and local
- Help translate UK minimalism into a vibrant-but-refined palette.
Who’s Already Making Moves?
- The Inkey List partnered with Indian derms for content collabs
- Marks & Spencer Beauty launched skincare with local influencers
- Lush is rumored to be reentering India with a sustainability-forward strategy
Tips for UK Beauty Brands Entering India
Do's:
- Co-create content with Indian beauty creators
- Adjust shade naming and skin references for regional clarity
- Prioritize motion-based storytelling it’s where Gen Z lives
Don’ts:
- Translate visuals instead try to literally translate vibe
- Ignore festival calendars (Diwali looks ≠ winter glam)
- Rely only on minimalist formats, India loves bold textures & colour stories
Final Take: Think Global, Animate Local
The UK-to-India beauty wave is exciting only the visually agile will thrive.
Admigos helps British brands translate their essence into culturally tuned campaigns, without losing their identity. Because the Indian consumer isn’t just looking for new, they’re looking for beauty that knows them.
Let’s make your next launch feel homegrown and high-impact.
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